Yūga is a clothing label founded by Parul Gupta in 2022, shaped through an ongoing engagement with handwoven textiles and the processes that sustain them.

The work began with a shift towards a slower, more direct way of making moving away from distanced production systems and towards working closely with material and people. In April 2022, Parul travelled to Kerala to begin developing textiles in collaboration with weaving communities, building relationships that continue to inform the practice.